Everything You Need To Know About Pakistan’s First E-commerce online portal E-Tijarat


If you are a registered freelancer in Pakistan or a young passionate entrepreneur, the PTI government has good news for you. As they are facilitating freelancers across the country by launching Pakistan’s first e-commerce online portal called E-Tijarat.

In this guide, we will share all the necessary details about E-Tijarat including the key features of this e-commerce portal.


Imran Khan, Pakistan’s prime minister, launched a zero-tax rate for freelancers in the IT sector and promised “all-out facilitation” to young businesses.

The declaration was made at the unveiling of the ‘National e-Tijarat Portal,’ an e-commerce portal in Islamabad. PM Khan stated that the government is committed to equipping young people with digital skills that may help them alter their lives, drive economic development, and assist the country close its trade deficit.

He went on to say that modern technologies open up a lot of doors for Pakistani women. With government assistance, the prime minister believed that the country’s IT exports might “approach $50 billion in a few years.”

Key features of National E-Tijarat Portal

The portal will provide freelancers with education and marketplace possibilities to help them grow and succeed as entrepreneurs.

• Promoting ‘Made-in-Pakistan‘ products in every region would help the economy.

• To accredit freelancers, an e-commerce accrediting organization will be established.

• The platform would also include live data on startups and freelancers, as well as information on logistics businesses, banks, online transfer facilities, shipment, market access, taxation, and logistical bookings.

PTI Vision Towards IT Sector

Senator Aon Abbas Buppi, the PM’s special assistant on e-commerce, stated that the government seeks to move 50,000 SMEs to digital platforms and provide financial independence to 1 million young people. He went on to say that the government is working to increase e-commerce trade volume from $4 billion to $7.5 billion by the end of 2022, and to $9 billion by next year.

Advancements In Pakistan’s IT Sector

Pakistan’s e-commerce market was valued at $4 billion in 2021, while the worldwide e-commerce market was valued at $30 trillion, indicating the country’s enormous potential, he noted.

In the fiscal year 2020-21, Pakistan’s technology exports will surpass $2 billion for the first time in the country’s history. By providing greater incentives to local businesses, the government hopes to improve the country’s technological exports. Pakistan has the world’s fourth-fastest-growing freelance market.

Freelancing exports in Pakistan increased to $396 million in 2020-21, up from 214 million the previous year. Pakistan’s total e-banking transactions increased to roughly $500 billion in the fiscal year 2021, exceeding the country’s GDP. The State Bank of Pakistan (SBP) has announced the establishment of digital banks to make financial services more accessible to users. Officials believe that digital retail banks will be a game-changer for small enterprises.

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