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Complete Procedure To Sponsor Post On Instagram 2023

how to sponsor post on instagram

Originally posted on 14-November-2022 @ 8:37 PM

Last Updated on (6-January-2023)

A sponsored post is a type of advert which makes your post more attractive to the audience and gives a clear indication to whom your post belongs. Here is how to sponsor post on Instagram 2023.

As you probably already know, Instagram is one of the most popular social media sites in America. In many ways, it has replaced Twitter as the second most popular social media site. This means that if your business is looking to advertise some sort of product or service, then the first place to look is on Instagram.

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There are millions of Instagram users every month actively looking for new accounts to follow. There are also businesses that are willing to pay for those followers. It’s a win-win situation, but you’ve got to do it the right way to avoid getting banned.

So, if you are a brand and want to reach more customers, you should go for sponsor posts on Instagram. And this article will share how to do so.

How to Sponsor a Post on Instagram 2023

The popularity of Instagram is increasing day by day because of its easy-to-use interface and interactive features. Now Instagram has become the number one social media platform that people all over the world use on daily basis. The passion of business proprietors to gain more followers on Instagram is accelerating, even though it is quite clearly very costly, time-consuming and tedious.

Do you want to sponsor an Instagram post as a brand that will collaborate with an influencer?

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First, you must privately iron out the details with an influencer. To inquire about a sponsored opportunity, you can contact them directly via Instagram private messaging or their website.

Some influencers would demand upfront payment, while others will create sponsored articles in return for free product samples.

It’s up to you as a business to put up the branded sponsorship on Instagram once you’ve worked out the terms and received payment.

To sponsor a post on Instagram, go to “Settings” on your account and then to “Business.” Go to “Brand content” from here, then “Approved Corporate Partners” to add a public business or creative accounts as partners.

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You can also manually approve all tags, allowing you to accept the sponsored tag before it appears on the page. This allows you to keep an eye on content and make sure it’s what you want, which is important for brand protection.

You’ll get a notification when a branded partner tags you in material, and you’ll have the choice to approve it. The post will appear in your Insights once you’ve done so.

You can remove the tag at any time while reading the content if you’re wondering how to delete a sponsored post on Instagram. You can also decide not to approve it at all.

Creating A Sponsored Post on Instagram

We’ll look at how to create sponsored posts from the perspective of both brands and influencers. Let’s start with how an influencer can create a sponsored post because it will be their responsibility.

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To begin, you must first establish a branded sponsorship with a company. Following the processes outlined above, the business will need to add you as a partner who can tag you on Instagram.

Then you may start writing the post. It’s critical to remember any brand standards that your partner may have provided you with when generating the content.

Even if it’s not in the contract, it’s never a bad idea to run the post by the company first (both the visual and the copy) to make sure they’re happy with it.

When you’re ready to share a sponsored post on Instagram, start by sharing the post or Story as usual. Go to “Advanced Settings,” then “Tag Business Partner” for in-feed content.

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If approval is required, you can tag the brand, which will be able to approve the post before it is published.

Instagram Sponsored Post Cost 2023

Instagram sponsored post cost depends on the influencer’s status, the number of followers, and the industry. Someone with a million followers and a strong reputation as an expert can charge far more than an industry blogger with tens of thousands.

According to Influencer Agency, depending on the number of followers, you may anticipate paying in the following ranges:

For 25-50k followers, expect to pay between $800 and $1500.
For 50-100k followers, spend $1500-2000.
For 100-150k followers, spend $2000-6000.
For 250k-1m followers, expect to pay between $6000 and $10,000.
$10000+ for a million or more followers

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Finally, the easiest approach to find out how much a sponsored Instagram post costs is to email the particular influencers you want to collaborate with.


Sponsored posts are often a great way to get money, and are highly recommended if you’re going to be investing or starting up your own business in the near future. In fact, many companies use sponsored posts on Instagram as a means of advertising their businesses, products, and services. Just like every other form of advertising on social media, sponsored posts take time and knowledge to be done successfully.

The best way for your business to come upon the Instagram feed of a potential customer is by buying an advertisement. Just make sure that you choose an audience that will be interested in checking out your products. Even if your sponsored post doesn’t appear right away on someone’s Instagram feed, it will most certainly appear if they tap on “See First”. It’s also possible that they’ll see it in their Explore Feed, depending on how many people have liked and commented on the post.

In conclusion, sponsoring a post on Instagram is one of the best and easy way to get visibility for your brand or company. Hope this information about the Instagram sponsored posts will be helpful for your business purpose.

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