Twitter’s new CEO, Linda Yaccarino, recently shared her vision for the platform. He emphasized the company’s commitment to free speech, a value shared by owner Elon Musk. Yaccarino aims to make Twitter the most accurate and real-time source of information, serving as a global hub for communication.
He believes that unfiltered exchange of information and open dialogue are essential for social progress. Yaccarino, formerly global advertising head at NBCUniversal, acknowledges the challenges Twitter faces, including declining engagement and concerns about hate speech.
An immediate challenge for Yaccarino is stabilizing the ad business, as many companies have halted their ad campaigns due to concerns about offensive content. Additionally, high-level Twitter executives responsible for brand safety recently left the company.
Yaccarino expressed optimism and desire to create new partnerships, celebrate diverse voices and change the world together. She sees an opportunity to turn Twitter into a platform that advances civilization.
As the new CEO, Yaccarino is tasked with rebuilding Twitter’s advertising business, which has struggled since Musk took over. She acknowledges the difficulty of the task but is determined to see it through.
While Yaccarino’s memo to employees, titled “Building Twitter 2.0 Together,” echoes Musk’s vision of Twitter as a global town square, she will lead the company’s overall operations while Musk oversees the product and engineering teams. will continue to do
Yaccarino’s appointment as CEO marks a new chapter for Twitter. His aim is to prioritize free speech, improve engagement and stabilize the advertising business. Yaccarino’s optimism and tenacity will be crucial in leading Twitter to a transformative future.
Twitter CEO’s first message to employees
Read Yaccarino’s full email to employees of the social media platform below:
Building Twitter 2.0 together
Hello Twitter!
People keep asking me: Why Twitter? So, I will tell you.
From space exploration to electric vehicles, Elon knew these industries needed change, so he did. Recently it has become increasingly clear that the global town square needs transformation – to advance civilization through the unfiltered exchange of information and open dialogue about the things that matter most to us.
Have you ever talked to someone particularly smart and thought, you’re brilliant—everyone should have the opportunity to hear that. Or, I’m learning a lot from you—can we do it again? Or maybe it’s as simple as that, you should be free to speak your mind. We all need it.
Enter Twitter 2.0.
Twitter is on a mission to become the world’s most accurate real-time information source and a global town square for communication.
We’re on our way to making history – and that’s not an empty promise. This is our reality.
When you start by wrapping your arms around this powerful vision, literally anything is possible. You have to really believe – and work hard for that belief. And in this moment of total reinvention, we have an opportunity to reach out, forge new partnerships, celebrate new voices, and create something together that can change the world. And from what I can tell so far, you’re made for it.
The success of Twitter 2.0 is all our responsibility.
We need to think bigger.
We need to change.
We need to do it all together.
And we can do it all by starting from first principles – by questioning our assumptions and building something new from the ground up. It is rare to have the opportunity to put a new future in the hands of every person, partner and creator on earth.
That’s why I’m here – with all of you.
So, let’s dig in our heels (4 inches or flat!) and build Twitter 2.0 together.
linda
