Trade shows are an excellent way to draw in more potential customers, but just doing them in person can mean missing out on potential connections with customers. Instead, custom trade show exhibits can be converted to allow for online shows, too, and enable businesses to reach out to as many people as possible.
Why Go Online?
There are many reasons why a person may not be able to attend a trade show. They might be sick, have to work, have other things that need to be done, or live too far away to make it worth the trip. But, they’re still a potential customer. Taking the trade show online provides the opportunity to reach out to those who can’t make it in person and who might be interested in learning more about the business.
Online and In-Person
It can be beneficial for businesses to have events online and in person. Though the focus may be on those who are at the trade show, by making some adjustments, it’s possible to go live during the event and reach out to online customers, too. This can be a great way to reach as many people as possible, to ensure everyone is able to see the booth even if they can’t be there in person, and ensure the business can connect with more potential customers to learn about them and what they need.
Online-Only Events
Sometimes, it’s not possible to do trade show booths in person. An online event can be a great way to continue to draw in more customers if an event is canceled or postponed. Additionally, online trade shows can be a great way to branch out between in-person events, to learn more about what can be done to improve the display, and to draw in more potential customers.
Adapting the Trade Show Booth
To go online, it may be necessary to adapt the booth display. Some of the ways to do that include the following.
- Set Up Cameras and Other Gear – Set up cameras to record what happens at the booth. Use Wi-Fi to go live during the event and other gear to make it more unique or fun.
- Check the View of the Booth – Make sure the online customers get a good view of the booth and everything that’s happening.
- Create Digital Information – Create a packet of information for online viewers so they can learn more about the products or services.
- Design Product Demos – Product demos make it easy for online and in-person customers to learn more about everything the business has to offer.
- Create a Way to Gather Information – Make sure there’s a way to gather email addresses and other information from online viewers to use for conversions.
Taking the trade show booth online can be an excellent option that allows for more conversions, better brand awareness, and a lot more. Start with a customized trade show booth, and then adapt to include more interactive and online elements to draw in the customers viewing the booth from the computer as well as those able to visit in person.
